Free Template Kit Four tools for PMs and founders who want to think more clearly before they commit and learn from what they decided after.
What’s inside:
befrank.ai — A thinking partner, not a decision engine.
Work through each tool in order for every significant product decision. Decision Journal captures the context and your initial thinking. Assumption Audit stress-tests what you’re taking for granted. Evidence Tracker records what you actually know vs. what you’re guessing. Decision Log closes the loop, tracking what happened against what you expected. Duplicate each template for every new decision.
Capture the full context of a decision before you make it. The goal isn’t to justify the outcome it’s to record your reasoning so you can learn from it later.
| Field | Your Answer |
|---|---|
| 📌 Decision title | Give it a clear, one-line name |
| 📅 Date | When are you making this decision? |
| 👤 Decision owner | Who is ultimately accountable? |
| ⏰ Deadline | When does this need to be decided by? |
| Field | Your Answer |
|---|---|
| 🎯 What are we deciding? | Describe the specific decision, not the background story |
| ❓ Why does it matter? | What is at stake? What happens if we get this wrong? |
| 🔗 What triggered this? | Customer feedback, data, strategic review, founder request… |
| 🚧 Constraints | Time, budget, team capacity, technical limitations |
| Option | Description |
|---|---|
| 🅰️ Option A | Describe briefly |
| 🅱️ Option B | Describe briefly |
| 🆑 Option C / Do nothing | Always consider the cost of inaction |
| Field | Your Answer |
|---|---|
| ✅ Decision made | State what you decided, clearly |
| 💭 Why this option? | What tipped you toward this over the alternatives? |
| ⚠️ What could go wrong? | Known risks, dependencies, things outside your control |
| 📊 How will you know? | What metric or signal will tell you if this worked? |
Rate your confidence from 1–5:
💚 Frank tip: If you’re below a 3, you probably need more evidence before committing. A low confidence score isn’t a reason to delay forever it’s a signal to identify your biggest unknown and address it first.